What Does the BMW Logo Mean?

The name BMW means many things to many people, and that’s true of its iconic logo as well. When you look at a new BMW model at BMW of Sherman Oaks, you’ll immediately recognize the style and sophistication associated with the logo. However, you may not know its history and how the logo evolved. Let’s briefly look at the BMW logo and what it represents.

What Is the BMW Logo?

The BMW Roundel has represented the company since 1917 — nearly as long as it’s been in business. The dual-circle design and striking blue and white colors are memorable. But what does the symbol mean?

The black outer ring is simply a carryover from the logo of Rapp Motorenwerke, the company’s previous name. As for the blue and white checkerboard pattern, that’s a tribute to the colors of the Bavarian flag. BMW is headquartered in Munich, the largest city in Bavaria, and the company honored its roots by adopting the colors of its state.

Is the BMW Logo an Airplane Propeller?

There’s a common misconception that the BMW logo represents an airplane propeller. That wasn’t the company’s intention, but it’s understandable how that rumor came to be.

In its early days, BMW was also an airplane manufacturer. A famous ad from the 1920s imposed the BMW logo over a spinning airplane propeller, which cemented the relationship in public perception. Airplanes were long thought to be a more elegant and efficient way to travel, so it’s fitting that the BMW logo conjures the same feelings in people today.

Find a New BMW in Sherman Oaks, CA

When you see the BMW logo at our dealership, you know it means stylish and advanced design. Visit BMW of Sherman Oaks today to find the new BMW for you!